UTM Campaign Link Builder
Easily build tracking URLs for your marketing campaigns with UTM parameters.
The referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, banner, email)
Product, promo code, or slogan
Identify the paid keywords
Use to differentiate ads
Why use UTM parameters?
UTM parameters are tags you add to a URL — when your link is clicked, the tags are sent back to Google Analytics and tracked. With UTM parameters, you can see exactly where your traffic is coming from and which campaigns are performing best.
What is this tool?
A UTM Link Builder creates tracking URLs that append specific campaign data (source, medium, name, etc.) to your website links.
How does it work?
The tool takes your inputs, properly URL-encodes them, and concatenates them into a standard query string format.
How to use UTM Link Builder
- Enter your base website URL.
- Fill in the campaign source (e.g., google, newsletter).
- Add medium and campaign name.
- Copy the generated link.
Common Use Cases
- Tracking email marketing clicks
- Measuring social media ad performance
- Creating distinct links for affiliate tracking
Pro Tips
- Use consistent lowercase naming conventions for your UTM parameters to keep your analytics data clean.
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to a URL to track the effectiveness of online marketing campaigns across traffic sources.
Are all fields required?
Only the Website URL, Campaign Source, and Campaign Medium are typically required by analytics platforms.